Experience
MACAN
Head of Design / Design Manager
Feb 2017—Aug 2022, Jakarta
As Head of Design, Edo was responsible for reshaping Museum MACAN's visual identity across all mediums, ensuring alignment with international standards. Since the MACAN’s inception in 2017, he led the development of a cohesive design system, redefined exhibition identities, and refined the visual communication landscape—from digital interfaces to large-scale billboards.
In collaboration with the Museum MACAN teams, Edo spearheaded the production of the museum’s first comprehensive branding; online presence such as social media, website, newsletter programs, and also printed publications, including a series of exhibition books, guides, children’s guides, and educational resource kits. Leading a small team of two designers, he successfully established a consistent and impactful visual language that reflected and advanced the museum’s mission and vision.
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